As content creators, regardless if you write a blog, shoot videos, and record podcasts, it’s essential to share your most authentic life. Yes, I know. There are different types of content, but if you really want to build a community and a group of people who share the same values and beliefs, that’s your way to go.
You see, as content creator, you’re sharing your experiences, values, beliefs, and even your personal life publicly. And this is the main reason why people follow you. They subscribe to your videos because they can relate to what you’ve been through. They listen to your podcasts because they share the same sentiments and they read your content because they seek your advice.
Unfortunately, most content creators are pretty much chasing brands and working with brands to get paid campaigns these days. And it’s understandable – we all want to make the most out of our time and effort. Earning money out of it won’t hurt. Yeah, definitely - but only if it’s not forced.
In this business, it’s essential to work with your most authentic self and here are the main reasons why:
Content creation takes a lot of time and effort but if you are sharing your authentic self, everything will come off naturally. You will enjoy all the rigorous processes of creating content because you’re sharing a part of yourself and what you believe in. You’ll have a natural flow of creative ideas because it won’t feel forced.
Your audience shares your beliefs and values. They like you for you. People will know if you are promoting brands that are different from what you believe in. It will feel too salesy and the last thing you want is to lose your credibility for lacking integrity.
And honestly, do you really want to be controlled by these brands for a couple hundreds of bucks?
You’ve worked so hard to build your brand. Stay true to it.
Last year, I had an interesting conversation about this with my good friend Jonna. If you haven’t listened to this episode, I really suggest you should. You can check it out here.